I was at one of the local Harvey Norman’s on Windows 7 launch day. MS Ireland had staff at many of their outlets to help with the launch. I was chatting with one of the guys and looked at the pricing. The RRP of Windows 7 Ultimate off the shelf is only 10-20 Euros (is that around $1,000 now? 😉 ) more than Windows 7 Professional. Hmm, small and medium businesses who normally use OEM licensing for the desktop might want to spend that extra few Euros to get the “better together” features such as BranchCache, DirectAccess, and Federated Search, not to mention BitLocker and BitLocker to Go.